Cookie Policy

What are cookies?

Cookies are small text files that websites store on your computer to save "persistent" data; without them websites are largely unable to recognise you as you move from page to page and things like shopping carts won't work (they'll empty when you move from one page to another).

Whenever you visit a web page your browser will return the information from the cookies back to the website. Cookies are linked to websites, if www.birdfood.co.uk sets a cookie your browser will only send that cookie back to www.birdfood.co.uk, nowhere else.

How persistent a cookie is determines its type and what it can be used for, the two main types of cookie are:

  1. Session Cookies: these last for the duration of your session on the website and are deleted when no longer needed, normally when you close your web browser. Session cookies store short term information, an authentication code perhaps for a site you're logged on to, or a simple session identifying code to ensure you keep your shopping cart.
  2. Persistent Cookies: cookies that last longer than your session are known as persistent cookies; they can last weeks, months or even years. Persistent cookies are often used to store user settings or identifiers (for analysis or advertising software), if you've told a website to provide information in English you don't necessarily want to be asked that every time you visit. A cookie can be used to save that decision so that the next time you visit the site will know to display the content in English.

For more complete information on cookies and how to manage and delete them, you can visit the ICO website.

What cookies do we set?

Functional Cookies

These are required for the website to operate properly:

  • frontend: (session) a simple id that allows us to maintain your shopping cart.
  • frontend_cid: (session) set when you log in to allow us to authenticate your session against your account.
  • ow_cookie_notice: (persistent) simply flags that you've accepted the "cookie notice" so that it's not displayed every time you visit.

There are other cookies that could be set, such as favourites (which maintains the state of your wishlist), depending on what actions you take.

Metrics/Reviews Cookies

Google Analytics

We make use of Google Analytics to record web metrics; things like the number of visitors, whether they're new or returning, what browsers, operating systems and screen resolutions are being used and what terms people are searching on. This helps us determine how the site is performing and target any areas that might need improvement.

Google Analytics sets the following cookies:

  • __utma
  • __utmb
  • __utmc
  • __utmt
  • __utmz

Google privacy policy.

Reevoo

We use Reevoo to gather feedback and reviews from our customers.

Reevoo can set the following cookies:

  • reevoo_utma
  • reevoo_utmb
  • reevoo_utmc
  • reevoo_utmz
  • reevoomark_marker
  • reevoomark_viewed_products
  • reevoomark_viewed_retailer_reviews
  • reevoomark_viewed_series

Reevoo Terms & Conditions

Other Cookies

We do allow certain other third party companies to collect information when visiting our site. These companies may use non-personally identifiable information during your visit to this and other websites in order to provide an overview of how these services are used or perhaps to better focus any adverts you may see. To learn more about this behavioral advertising practice, you can visit www.youronlinechoices.com/uk/.

AddThis

AddThis provide the plug-in we use for adding social buttons to our site: Facebook, Twitter, sharing and so on. AddThis set some anonymous tracking cookies of their own but the social media services themselves can also set cookies, these may include:

  • Facebook
  • Twitter
  • Pintrest

AddThis privacy policy

Vimeo

Many of our videos are hosted by Vimeo who collect aggregate data on viewing figures; the number of times a video has been viewed, embedded or shared for instance. This provides us with an overview of how popular our videos are.

Vimeo privacy policy

Affiliate and Marketing Cookies

We also use some additional third party services to run our affiliate program and to help improve the customer experience - these services set their own cookies. Currently we use the following services:

  • TradeTracker.com
  • Yieldify
  • Ve Interactive

Last updated: 23/08/2016

We use cookies to ensure that we give you the best experience on our website. By proceeding to navigate through the shop, this will be considered as consent to the use of cookies. View Privacy Policy