Britain’s market leader in wildlife care

Founded in 1987 on a farm in rural Shropshire, CJ Wildlife has spent nearly four decades helping people transform their gardens into thriving havens for wildlife. What began as a passion for supporting garden birds has grown into a leading wildlife care brand, trusted by customers, conservation partners and retailers across the UK and Europe through our Vivara network.

Today, our products are available online and in stores nationwide, and we are proud to be recognised for our quality, innovation and measurable impact on wildlife conservation.

Our vision: biodiversity starts at home

Biodiversity is essential for healthy ecosystems, yet it is under increasing pressure. Wildlife is losing vital habitat, natural food sources and safe nesting spaces. We believe the future of wildlife protection begins right outside your door. Gardens, balconies and urban green spaces are now some of the most important refuges for birds and other wildlife.

Our vision is simple but ambitious: to create a future where people and wildlife live in balance, and where every outdoor space plays a role in supporting biodiversity.

We see this future as:

Guided by science and real-world expertise
Focused on restoring natural habitats
Supporting safe nesting and nutritious feeding
Driven by collaboration with conservation experts and communities

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Our mission: turning outdoor spaces into wildlife havens

We inspire people across the UK to transform their gardens and balconies into safe, thriving environments for wildlife. By making it simple, effective and rewarding to support birds, insects and small mammals, we help:

Create safe feeding and nesting spaces
Support successful breeding and fledging
Encourage greater biodiversity
Contribute directly to conservation projects

When you choose CJ Wildlife, you are doing more than buying bird food or a nest box. You are supporting habitat protection, ecosystem restoration and safer breeding spaces for wildlife across the UK and beyond.

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Our story: from Shropshire roots to wildlife experts

CJ Wildlife was founded with one clear belief: if you truly understand wildlife, you can properly support it. From the very beginning, we have studied how birds, hedgehogs, squirrels, bats and insects feed, nest and behave. This scientific foundation continues to shape everything we do today.

When we started, just 18 bird species were commonly fed in UK gardens. Today, thanks to better understanding, improved products and growing public awareness, more than 80 species regularly visit feeders.

Over the years, we have expanded our range, refined our expertise and built strong partnerships with leading conservation organisations. The result is a collection of practical, effective products designed to make a real difference, not just in gardens, but across wider ecosystems.

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Expert care, endless joy

We give back – we contribute over £1 million to wildlife charities each year

No. 1 in quality and expertise - with 500+ products endorsed by leading wildlife organisations

We’re loved - rated 4.7 by our customers in 11 countries

Built on knowledge. Backed by science.

We work closely with more than 25 conservation partners across the UK and Europe, including the National Trust, NABU and Vogelbescherming. Our product range is developed with expert input and many items are endorsed by conservation organisations.

Each year, we contribute over £1 million to wildlife charities and conservation projects, helping to restore habitats, protect species and support biodiversity.

Our development process is rigorous:

Wildlife research and behavioural studies
In-house product design by specialists
Testing in collaboration with conservation partners
Continuous quality control and improvement

This is not guesswork. This is expertise in action.

Find out more about our partners

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Collaborating with

Designed and produced with care

Unlike many brands, we develop and manufacture a large proportion of our products in our own European facilities. This gives us full control over quality, sustainability and ethical standards. We also produce our own seed mixes, peanuts, peanut cakes and peanut butters, alongside expanding facilities for fat-based bird foods. Our wooden products use FSC®-certified timber wherever possible, sourced from responsibly managed forests. We are also ISO 9001 certified, ensuring consistent quality management across everything we do.

In our food production facilities

Recipes are carefully developed to meet birds’ nutritional needs
Ingredients are responsibly sourced
Peanuts are rigorously tested for aflatoxins
Seeds are selected for their nutritional value

Working in partnership with the National Trust

Our partnership with the National Trust brings together two organisations committed to protecting wildlife and connecting people with nature.

Through our National Trust Garden Wildlife Range, available online and at selected National Trust sites, we support vital conservation work across the UK. A minimum of £60,000 is donated through product sales, directly contributing to projects that protect habitats and wildlife at National Trust locations.

When you choose products from this range, you are helping wildlife thrive not only in your own garden, but across the country.

Care and joy in every garden

At the heart of CJ Wildlife is a simple idea: caring for wildlife should feel rewarding and joyful.

There is something truly special about watching a robin visit your feeder, seeing fledglings take their first flight, or noticing new species appear in your garden over time. These moments connect us to nature in a meaningful way.

We design our products not only to support wildlife, but to create these everyday moments of wonder. Because helping nature should feel positive, engaging and full of life.