Our Commitment to the Environment

As a company dedicated to protecting wildlife, caring for the wider environment is a natural part of who we are. The birds, habitats and landscapes we work so hard to support depend on a healthy planet. That’s why we are continuously looking for practical, meaningful ways to reduce our environmental impact and make responsible choices across our business.

Below you can read more about some of the steps we are taking.

Wherever possible, we choose sustainably sourced materials. This includes our commitment to using FSC-certified wood and paper, helping to ensure forests are managed responsibly. Our flower seeds are 100% organic and certified by SKAL which is the independent organisation that oversees the organic supply chain. In Autumn 2026 a SKAL-certified peanut butter will be added to our range. This is in addition to the existing range of organic and SKAL-certified flower seeds, bird seeds, seed mixes and fat balls.

Certification is not the only answer, but it is an important tool that helps provide transparency and accountability in supply chains.

You can find further information here:

• FSC – general information
• Our FSC certificate
• SKAL – general information

We purchase the majority of our products, components and packaging from within Europe. Local sourcing helps reduce transport distances and supports trusted suppliers closer to our markets.

There are some products, such as peanuts, that cannot be grown in Europe due to climate conditions. In these cases, we work carefully with our suppliers to ensure responsible sourcing standards are met.

We apply stringent sourcing and quality control standards across our bird food range. All products must meet strict European regulations, and we operate robust internal controls to help ensure pesticide residues and naturally occurring contaminants such as ambrosia remain well below permitted European limits. We work closely with trusted suppliers and carry out regular testing to maintain high safety and quality standards for both wildlife and the wider environment.

Reducing single-use plastic remains an important focus. If you shop with us regularly, you may already have noticed changes.

For example, we have moved from brown to grey peanut butter lids because they contain less carbon and are easier to recycle. We continue to review materials and packaging formats to find lower-impact alternatives without compromising product quality or safety.

We also moved from black to clear plastic inserts in our peanut cake tubes as the clear ones are easier for the recycling machines to detect. This makes approximately 350,000 pieces of plastic per year easier to recycle.

We are steadily moving from printed materials to digital communication wherever it makes sense to do so. When we do print, we carefully consider the added value and work with printers that use environmentally responsible processes and FSC-certified paper.

Our parcels are packed in boxes made from up to 90% recycled materials, and we use sustainable protective fillers wherever possible.

We have reviewed our shipping boxes and reduced the paper weight by 8% and carbon footprint by 8% and are continuing to reduce further

We also work with delivery partners that are investing in lower-emission transport and greener logistics.

Specifically for the UK, our partner DPD:

• Has a net zero target for 2040, validated by the Science Based Targets initiative as part of the wider Geopost group
• Is targeting a 43% reduction in total emissions by 2030, from a 2020 baseline
• Achieved a 47.5% reduction in emissions in 2024 compared with its 2020 baseline
• Operates one of the UK’s largest electric final-mile delivery fleets, with over 3,900 electric vehicles in use
• Delivered over 80 million parcels using electric vehicles in 2024
• Uses lower-carbon HVO fuel across a large proportion of its HGV fleet
• Uses 100% renewable electricity across its sites
• Holds ISO 14001 environmental management accreditation
• Has achieved zero waste to landfill, with 90% of waste reused or recycled

Specifically for the UK, our partner UPN:

• Offers carbon-neutral pallet deliveries across its UK-wide member network
• Works with Carbon Neutral Britain to calculate, verify and offset delivery emissions
• Uses recognised carbon accounting standards, including ISO 14064-1:2018 and the GHG Emissions Protocol
• Offset 28,500 tonnes of CO₂ between April 2024 and March 2025, covering 26 million UK road miles
• Supports verified carbon offset projects certified through recognised schemes including VCS, Gold Standard VER and UN CER
• Provides carbon-neutral certification across its member network
• Is progressing its environmental management through ISO 14001 accreditation
• Uses efficiency measures such as fuller trailers, smarter hubs and routing technology to reduce unnecessary mileage and emissions

While home delivery will always have an environmental footprint, we aim to reduce it wherever we can. In many markets we have added pick-up-points to reduce this footprint – and more are planned to be added this year.

We are continuously exploring new ways to reduce environmental impact through product innovation.

In 2025 we launched two plant-based feeder ranges, Rome and Balus.

In June 2026 we introduced a range of vegan fats, offering more conscious alternatives for customers who are looking for them. This is in addition to the existing feeder ranges made using recycled materials.

These developments are part of our broader commitment to thoughtful product design and material choice.

Sustainability also means looking at our own facilities and day-to-day operations. We are working to operate greener offices, production sites and warehouses. Recent initiatives include reducing our company car fleet and moving to hybrid or fully electric vehicles where cars are still required. We are also building a network of local companies who can use waste materials from us in their operations.

Another initiative is to introduce automated lighting in our main warehouse, so energy is only used when needed.

We thoroughly test our products prior to launch and work hard to ensure texts and images are accurate. This keeps returns to a minimum. Where the item is still serviceable but not good enough to sell (slight scratches or a dented box) we donate to charity to avoid them ending up in landfill.

Office staff have been merged into one building rather than split into two; reducing the need for double heating and lighting. It all helps.

Environmental responsibility is not just a management objective - it is something embraced across our business. Alongside full support from our senior leadership team, we have a staff-led sustainability group known as our ‘Green Heroes’. This volunteer team brings together colleagues from different departments and locations to generate new ideas and help drive positive change.

Their mix of experience, practical knowledge and enthusiasm helps ensure sustainability remains an active and evolving priority.

We know there is always more to do. Sustainability is not a fixed goal but an ongoing process of improvement, learning and adaptation. As we continue to grow, we will keep reviewing our practices and looking for ways to make responsible choices that support both wildlife and the wider environment.

We will share further updates here as our work progresses.